How content marketing should follow customers along consumer journey

While you might think your content is relevant to your audience, it might be ill-timed with when they need information to make an informed purchase. Here’s how to map out a comprehensive strategy.

For how widespread its use is, the practice of content marketing continues to challenge brands in more ways than one.

Sure, we’ve all experienced bumps in the road when it comes to content creation or effective distribution — but one issue that still leaves a lot of marketers scratching their heads is how various elements of a content marketing plan actually work together to achieve specific goals.

Sound familiar? You’re not alone.

Content marketing can feel like magic, but in reality, it takes a deep understanding of how each of your tactics works—not to mention a solid plan for putting those tactics together. That’s hard for a lot of people to visualize.

Check out this infographic to learn how your content can be used to attract, nurture and engage an audience and guide them through their consumer journeys to your brand.

Natalie Slyman is the director of content and social media at Influence & Co., a content marketing agency. A version of this article originally appeared on the Influence & Co. blog.


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