How crisis communications has changed
After a year of disruption and chaos, what about the practice of crisis communications is new and what’s the same as it ever was?
After months of a global pandemic, racial justice protests and heaps of economic uncertainty, crisis communications has taken on new meaning. Some communicators have even gone so far as to suggest that everyone is a crisis communicator these days.
But what about the tactics and strategy is specifically different and how can brand managers adapt to be better prepared for whatever comes next?
Jennifer Granston, head of insights for Zignal Labs, shares her take on what the past few months means for the communications industry and what steps should be taken to be ready for an uncertain 2021.
PR Daily: How has crisis communications and crisis response changed in 2020?
Granston: 2020 has forever altered how we look at crisis comms and response. Brands are dealing with multiple overlapping issues at global scale, around the clock, with an unimaginable amount of data being created and exchanged online.
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