How does Cisco define social media success?

LaSandra Brill is senior manager of global social media at Cisco, which means she shapes the company’s social-media marketing strategy. SmartBlog on Social Media interviewed Brill about Cisco’s definition of business-to-business social media success — and how the company achieves it. “Don’t just think of social media as just another checkbox on your list of things to do,” Brill told SmartBlog . “You need a strategy and ways to listen to determine wh…

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