How Facebook’s crisis response missed the mark

It’s been a tough year for Facebook’s PR teams. Professor Dustin York offers his thoughts about how the company can rebuild its tarnished reputation.

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Ragan Insider Content

Facebook recently made some big missteps in responding to negative publicity.

Following the Cambridge Analytica scandal and the 2016 “fake news” epidemic, 42 percent of Facebook users have decided to take a break from the platform—or to delete the app entirely. As Facebook founder Mark Zuckerberg tries to reconcile the company’s relationship with the public, he continues digging the company into an even deeper hole.

For example, on a Nov. 15 conference call he told the press, “The reality of running a company of more than 10,000 people is that you’re not going to know everything that’s going on.”

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