It has become a lot easier to spot follower counts that are artificially inflated with bots. Avoid the embarrassment.
By Alex Hinojosa
Ragan Insider Premium Content
1. Identify your target demographic 2. Create content that appeals to your target demographic 3. Engage with (tweet at, follow, retweet, favorite, etc.) that target demo 4. Work hard every day repeating steps 2 and 3