How fake Twitter followers can damage your brand

It has become a lot easier to spot follower counts that are artificially inflated with bots. Avoid the embarrassment.

Ragan Insider Premium Content
Ragan Insider Content

1. Identify your target demographic 2. Create content that appeals to your target demographic 3. Engage with (tweet at, follow, retweet, favorite, etc.) that target demo 4. Work hard every day repeating steps 2 and 3

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.