How Fox Entertainment’s Tulani Elisa tracks social media changes

Keeping up with all the latest trends in social media can be exhausting, but this VP takes it all in stride with an early-morning start and a cup or two of tea.

Social media can be all-consuming.

There’s always a new channel, new accounts to manage, and content to create and repurpose. You have to have a robust social listening plan, too.

How can all of this fit into a schedule that provides a healthy work-life balance?

We sat down with Tulani Elisa, vice president of social media for Fox Entertainment, to learn how she stays on top of it all, what tools can help and how she stays sane in a rapid-fire work environment.

Here’s what she had to say:

  1. What time do you wake up?

It depends on the day, but usually sometime between 4:45 a.m. and 5:45 a.m. This allows me to get a workout in before heading into the office.

Three days a week I teach a 6 a.m. spin class at Cyclebar; the other two I try to get a run in.

  1. How many cups of coffee do you drink a day?

Usually zero, but about two cups of tea.

  1. Who is the most important person at work you talk to during your day?

My amazing team. It’s important to me to make sure everyone I manage knows that my door is always open and I value hearing their questions and updates daily.

  1. What’s one tool that you couldn’t live without? 

Something to take notes on, whether it’s my notebook or phone. I find that at least jotting down some notes in meetings or conversations helps with memory, organization and obviously follow-up.

  1. What’s the last thing you do before finishing your workday?

I review all of my unread emails and respond if needed. I’ve always been an inbox-zero person.

  1. What keeps you up at night?

Nothing; worry gets you nowhere. If it’s on my mind, I put it on a list and tackle it the next day.

  1. What trend or change is the next big thing in communications and/or your industry?

The next big thing in social media? With the industry always changing it’s hard to name just one thing, but the top few are more long-form TV shows across social platforms, continued direct connection with fans and customers through micro- and macro-influencer content, an increase in social commerce and lots more TikTok.

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