How Genius’ Nat Guevara gets through her busy day

The head of strategic communications for the ‘music intelligence’ company touches many facets of the organization in her role, keeping things exciting and on the move.

Ragan Insider Premium Content
Ragan Insider Content

What does the workday of a “head of strategic communications” look like?

For Genius’ Nat Guevara, the day includes sweetened, Cuban-style java, collaboration with team members and the occasional cold email. She shared her insights from a career in communications in our latest installment in our Day in the Life series.


Here’s how she stays sharp, and whose opinion she has learned to trust:

If I’m being virtuous, I try to wake up at 6 a.m. so I can squeeze in a run at the park by my apartment, or even just quietly read a book for half an hour (so peaceful!). Honestly, though, most days it’s 7 a.m. Listening to a podcast while I get ready is my one consistent daily ritual. I’ve been obsessed with this limited audio series called, “The Ballad of Billy Balls.” A lot of twists and turns. I highly recommend it.

One at my desk while I go through emails: hot coffee in a tall glass,  half-and-half, and two sugars. I’m Cuban, and we love our coffee very sweet. There’s a joke that we take coffee with our sugar.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.