How GM has navigated the communication aspect of bankruptcy

Rather than rely heavily on an outside agency to navigate its communications, GM turned to its own team to get the message out, said the company’s director of global communications technology Chris Barger. “Three agencies—MS&L Worldwide, Weber Shandwick, and TMG Strategies—helped GM plan its strategies and monitor the Web, but most of the work was done by the GM team,” reported Lindsey Miller for Related New York Times Have you seen GM’s bold new ad campaign…

Ragan Insider Premium Content
Ragan Insider Content
To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.