How important are visuals to media relations success?

PR pros, if you’re not offering up eye-catching images to go alongside your pitches to journalists, you’re missing out. A recent survey shows how crucial the offering is.

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A recent Holyrood PR study took a sought to learn exactly how journalists were benefitting from PR pros’ visuals.

When asked how important high-quality, free-to-use images was in getting a reporter’s attention, nearly all respondents said it was important, with 34 percent of journalists calling it “essential.” Nearly half of the reporters surveyed said visuals that accompanied PR pitches were “very important.”

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