How Inspire PR’s Hana Bieliauskas aces her day

This vice president manages to get in a fitness class before a long day at the office. Her top priority on the job is the client—but she stays balanced by collaborating with colleagues.

Making time for fitness can be a crucial part of staying on top of a busy workday.

For Inspire PR Group’s Hana Bieliauskas, that requires a very early start to the day. However, she only uses one cup of iced coffee to power through the rest of the morning.

Here’s what she has to say about surviving a day in an agency role, the latest installment in our Day in the Life series:

1. What time do you wake up?

5:30 a.m.—just in time to make my 6:15 Orangetheory class.

2. How many cups of coffee do you drink a day?

One cup of iced coffee with breakfast.

3. Who is the most important person at work you talk to during your day?

Clients are always No. 1, so I prioritize conversations with them. I value the creative ideas and collaborative spirit of our Inspire team, too, and appreciate any opportunity to brainstorm with my colleagues.

4. What’s one tool that you couldn’t live without?

CoverageBook. We use it frequently for compiling blogger engagement reports, because it automatically calculates metrics like estimated page views, social shares and total estimated readership of an influencer’s blog post. Plus, the reports are attractive and easy to share with clients.

5. What’s the last thing you do before finishing your workday?

Enter my time—an important yet dreaded part of #AgencyLife.

6. What keeps you up at night?

The results of social and digital ad campaigns—are they performing well enough? Could I be doing anything better?

7. What trend or change is the next big thing in communications and/or your industry?

Influencers are changing the way people make decisions. I expect the purchasing influence of niche and micro-influencers to continue, as people look more to Instagram for ideas of what to buy, where to travel, what to do, and how to spend their time and money. This presents both an opportunity and a challenge for marketers to determine the best way to leverage the power of influencers and partner with them to drive sales and results, while remaining authentic.

8. Anything else you want to share?

PR is a fast-paced and ever-changing industry, which is part of why I love it but also why I put a huge value on finding work-life balance and identifying healthy ways that work for me to re-calibrate and unwind. I love exercising, including trail running and hiking, traveling and using my professional skills to give back through volunteering and serving on the board of Girls on the Run of WNC.

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