How Instagram offers unique marketing opportunities

As leaders seek to move beyond awareness and visibility on social media, shoppable posts are going to be essential for any digital campaign. Here’s how Instagram is leading the way.

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This article originally ran in 2019 and is part of our annual countdown of the most-viewed stories from PR Daily.

Every organization wants proof that investing in social media marketing programs goes beyond awareness metrics.

Social media strategies are becoming more integrated with business objectives, serving as a formidable revenue driver. What’s particularly intriguing is observing the opportunities offered in social channels that allow users to click buy-direct content. In line with that trend, Hootsuite estimates 28 percent of organizations plan to implement a social commerce plan this  year.

This particularly impacts B2C marketers who turn to Instagram as the social platform to engage younger potential customers. Approximately, 76 percent of U.S. users are under the age of 44 with 59 percent of those users 30 or younger. Particularly noteworthy is that 72 percent of teens use the social network daily.

Retailers are taking advantage of Instagram’s shoppable tags feature and creating shoppable posts to further tap these demographics.

What are shoppable posts?

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