How internal comms and PR can collaborate and harmonize

If you have distinct, separated content factories operating within your organization, you could be missing major opportunities for collaboration–and productivity. 

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If you trust your internal communication team to support a business initiative internally, why stop there?

In any given business cycle, there are a few business goals external communicators must support. They could be commercial priorities, like increasing sales of Product X, or reputational priorities, such as promoting the company’s sustainability practices.

One tactic for promoting these objectives is to publish content to a company blog or news site. The material can then be promoted via the usual channels, such as social media, newsletters, and email blasts.

Feeding the beast

Often public relations teams are charged with managing the company news site. This means that, on top of regular duties, overwhelmed PR folks must find time to feed the content beast. This involves:

The struggle is real. But it doesn’t need to be.

What if I told you there was a way to eliminate steps 1-4, so that you could concentrate on the promotional piece in step 6?

Look internally

Look no further than the other side of the aisle to the internal communications team for help. Internal comms is a content factory that specializes in creating and publishing content that supports your PR goals.

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