How internal communicators can manage and mitigate bad company reviews
How should you handle those nasty critiques on Glassdoor? Should you respond at all? Follow this guidance to counter negative comments and protect your brand’s reputation.
All employers will have terrible reviews on sites like Glassdoor and Indeed. It’s just a fact.
Just as marketers know that consumer reviews will not always be all goodness and light, communicators, recruiters and executives have to accept that sometimes, despite all good intentions and efforts, employees have a lousy work experience. The trick is what you do about it.
We know that more than 70% of candidates look at employer reviews, and a third won’t even apply if scores are less than three stars. Once they’re engaged with you, they’ll read an average of six reviews before deciding whether to stay in your talent funnel. This is why you must take these things seriously. Here are four bits of advice to manage and mitigate bad reviews:
1. Actually read employee reviews.
An astonishing number of employers don’t read their online reviews. Or they read them only now and again, usually after a really bad one has come to light. So why wouldn’t they stay on top of this?
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
