There’s no universal magic number of blog posts that every organization should create per month in order to see results.
Though the perfect amount of blog content doesn’t exist, there is a range to shoot for. Depending on what your company goals are and what your capacity is for creating content, you can find a blogging sweet spot.
Here are three options for you, along with what each will help you achieve and what you’ll need to have in place to make those options possible.
1. The slow trickle
Think of this option as the bare minimum, as in one blog post a week or one blog post every other week. Either way, this option is typical for extremely small teams with limited resources.
2. The consistent flow
This option is a middle ground and usually means you publish at least once or twice a week. This consistency is typical among companies that have a small, nimble team up to a mid-sized team.