How marketers and PR pros can use Reddit

Is the popular social media platform a good fit for your organization? Here are some tips to reach your audience within this strong online community.

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The self-proclaimed “front page of the internet,” Reddit is an amalgamation of everything and anything. The platform provides a unique mix of news, pop culture, social commentary, interesting discussions, cool links and funny memes. It might be easy to underestimate the value of Reddit for enhancing your business. However, it should be noted that Reddit is amongst the obvious frontrunners like Google, Facebook, Amazon, and YouTube on the list of the top ten most visited websites in the US.

Like any online community, Reddit has its own set of rules and etiquette (or “reddiquette”). If done right, businesses and marketing teams can employ Reddit to promote their product and get a good stream of targeted traffic.

Here are some tips to get the most out of this underappreciated resource:

1. Get acquainted.

Before hopping on the reddit train, make sure you know the ins and outs of the platform, how it works and how people interact with the website.

Reddit is made up of a whole bunch of “subreddits,” almost any topic or category you can think of. After getting a hang of the website, find out what subreddits pertain to your business and industry, and ascertain what kind of posts get positive reactions from the users of those subreddits.

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