How marketers rock back-to-school campaigns

As the second-largest retail holiday, the season spells out a huge opportunity for companies. Here’s how brand managers have aced their efforts.

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For marketers, this translates to a whole hill of opportunity.

Did you know that back-to-school is the second biggest retail holiday—raking in more than 17 percent of the year’s retail sales?

Fundamental marketing principles apply in this situation as much as any. The right message delivered to the right audience at the right time is critical to a successful back-to-school season for relevant brands.

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