Media Relations How Michael Sam revealed so much about so many Some parties to his coming-out announcement—Sam himself, the NFL at large, certain news outlets—handled the story well. Others simply embarrassed themselves. By Kevin Allen@kevin_j_allenFeb. 18, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.