What separates the solo PR pros from their agency or in-house colleagues?
Not a whole lot when it comes to managing the stresses of a job in communications. For Michelle Garrett, PR consultant and writer for Garrett Public Relations, the job requires two cups of coffee a day and access to the phone.
And Twitter, of course.
We spoke about what she sees as threats and opportunities facing the industry as a whole for our next installment of our series on the lives of PR pros.
Here’s what she had to say: