How Michelle Garrett aces her workday as a solo PR pro

Going into business for yourself isn’t for every PR professional. Here’s how one PR pro makes it work, and what helps her get through the day.

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What separates the solo PR pros from their agency or in-house colleagues?

Not a whole lot when it comes to managing the stresses of a job in communications. For Michelle Garrett, PR consultant and writer for Garrett Public Relations, the job requires two cups of coffee a day and access to the phone.

And Twitter, of course.

We spoke about what she sees as threats and opportunities facing the industry as a whole for our next installment of our series on the lives of PR pros.

Here’s what she had to say:

7 a.m.

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