How Michelle Garrett aces her workday as a solo PR pro

Going into business for yourself isn’t for every PR professional. Here’s how one PR pro makes it work, and what helps her get through the day.

 

What separates the solo PR pros from their agency or in-house colleagues?

Not a whole lot when it comes to managing the stresses of a job in communications. For Michelle Garrett, PR consultant and writer for Garrett Public Relations, the job requires two cups of coffee a day and access to the phone.

And Twitter, of course.

We spoke about what she sees as threats and opportunities facing the industry as a whole for our next installment of our series on the lives of PR pros.

Here’s what she had to say:

  1. What time do you wake up?

7 a.m.

  1. How many cups of coffee do you drink a day?

Two, at least. Sometimes another one, if I’m dragging—or if someone brings me a Starbucks. (-:

  1. Who is the most important person at work you talk to during your day?

Clients.

  1. What’s one tool that you couldn’t live without?

Well, these may be obvious, but my phone—and Twitter.

  1. What’s the last thing you do before finishing your workday?

I try to finish out each day by addressing any non-urgent email or tasks and creating a to-do list for the next day.

  1. What keeps you up at night?

Hmmm—the idea that people no longer trust reputable media outlets and journalists. Yet journalism schools/programs are full, so we know there’s a lot of interest in the important work journalists are doing. It’s probably never been more important.

  1. What trend or change is the next big thing in communications and/or your industry?

I’m following voice search—that’s an area that will be increasingly important. I’m also interested in understanding the impact AI will have on our industry.

  1. Anything else you want to share?

Yes. In this age of video, don’t neglect your writing skills. Strong writers will always be in demand, no matter what changes come our way.

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