How modern speechwriters keep the craft alive and well

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What role does speechwriting play in a world filled with spur-of-the-moment tweets and off-the-cuff remarks?

A much bigger one than you might think. Speechwriters for major associations, top corporations and even former presidents are crafting powerful addresses that inspire employees, consumers and society at large.

How do they do it? Along with the tried-and-true principles of strong writing, they use these essential techniques:

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