How not to annoy journalists

Relationship-building is crucial, and it takes time. Avoid these missteps that will mar your credibility—and cost you access.

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The relationship between reporters and PR pros is just like any volatile relationship: When it’s good, it’s great; when it’s bad—watch out.

Though we fully acknowledge that a mirror story could easily be written, Huffington Post recently published a piece titled, “How to stop pissing off reporters.” They focus on tech writer Nick Kolakowski of Slashdot.

Like any reporter, Kolakowski has had his share of frustrations in working with PR pros. He sums up what ticks him off:

“Either the PR person doesn’t understand what I cover, is pitching a story that no reporter would ever take, or does something even more egregious—like misspells my name or gets my publication wrong.”

Yep, that’ll do it. Here are five more tips from Kolakowski:

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