Should you post short, topical pieces at a high frequency, or is it better to have occasional posts with highly targeted information?
The answer lies in between.
Deliver high-quality blog posts in a quantity that drives traffic to your website, converts that traffic into leads, establishes your brand authority and drives long-term results.
Here are important guidelines to steer your blogging efforts:
1. Blog frequently.
Frequent blogging really does drive traffic. It also improves SEO and fosters a connection with your target audiences.
HubSpot and Moz ran concurrent experiments to determine the optimum number of blog posts for each of their sites. HubSpot found its sweet spot was four posts per day. For Moz, its admittedly unscientific findings suggested that posting less frequently than once a day (the pre-test norm) resulted in a drop in traffic. Doubling its norm resulted in slightly higher traffic.