How one journalist chooses HARO sources

Freelance journalist Pam Baker said she receives 35 to 40 responses to her “Help A Reporter Out” requests, but only needs three to seven for any given story. So how does she trim those responses? First, she deletes. For instance, “Any HARO responder that offers to write the story for me: DELETE,” Baker wrote. “I look for responses that are conversational, not robotic, over-thought or chockfull of legalese,” she explained. “I look for valuable info and insights and skip propa…

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