When delivering messaging and sharing news during the COVID-19 crisis, it’s crucial to take advantage of any resource available to break through the noise.
For PepsiCo, a key partnership with actor John Krasinski and his online show “Some Good News” provided the perfect opportunity to boost messages about the good work the corporation has been doing in communities across the country during this crisis.
We recently spoke with Gina Judge, senior director of communications for PepsiCo Global Foodservice, who shared how the company was able to work with Krasinski to share some positivity and boost its message about the company’s CSR efforts.
Here’s what she had to say:
PR Daily: How did PepsiCo identify Krasinski and Some Good News as the right partners for this effort?