Starting the day off with exercise can jump-start productivity.
It allows you to notch a small victory for yourself and work on personal health goals while staying on top of a busy work schedule. For Ellen Gerstein, senior director of content and employee engagement at Pfizer, that means waking up at 5 a.m. to hit the gym.
We sat down with her to talk a bit about the other ways she maintains a work-life balance, tools she uses to aid her many endeavors, and her outlook on the future of communications.
Here’s what she had to say:
- What time do you wake up?
Generally about 5 a.m. If I don’t get a workout in then, odds are very poor that I will have a chance or the inclination later in the day.
- How many cups of coffee do you drink a day?
Two or three. I usually drink it on the run, either during my commute on the train or between meetings. I dream of days where I can sit and drink, quietly contemplating the world around me. Those are few and far between, sadly, but when they happen, it’s magic.
- Who is the most important person at work you talk to during your day?
Probably my immediate team members. They’re working with a wide variety of teams across the organization, and they have the pulse of what’s happening and what we would want to share on our digital channels.
- What’s one tool that you couldn’t live without?
I’m a huge fan of RivalIQ for competitive benchmarking. It gives you a lot of insights that allow us to see how we are performing and what we can do better to connect with our followers.
- What’s the last thing you do before finishing your workday?
I try to put together a list of what needs to be done in the next few days, so I can prioritize them into tomorrow’s to-do list. I also strive to see if my plants need watering. Goal for 2020 is to not kill plants.
- What keeps you up at night?
What doesn’t? I’m reading “Why We Can’t Sleep” by Ada Calhoun, hoping for the answer to that question.
- What trend or change is the next big thing in communications and/or your industry?
We’re going to continue to see the evolution of social as the new first stop for PR engagements. The days of digital taking a back seat to any other channel are over. We have to maintain a digital-first mindset in order to effectively get our messages to our communities.
- Anything else you want to share?
I remain optimistic about our industry, seeing us going from a distant enabling function to having a seat at the table, shaping the narrative of our organizations. I can’t wait to see how new channels will evolve and impact the work we do.