How PR pros can boost SEO through winning keywords

An outstanding SEO strategy requires research to find the terms and phrases your consumers are looking for. Use this infographic as a guide to shape your sleuthing skills. 

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Without it, your efforts to build a strong search engine optimization strategy are futile.

Performing keyword research is a matter of determining which words and phrases are most relevant to the consumers who are searching for your business (and might not even know they’re searching for it).

In order to determine your best keywords, you must think like a consumer. If only it were that easy and you could stop there.

Start with some keyword research tools. Google and Bing offer free search tools—and there are also some free keyword suggestion tools like Ubersuggest and SEOchat suggestion tool.

RELATED: Develop consistent brand messaging across all your platforms.

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