How PR pros can help clients handle an unexpected media inquiry

Your clients or execs might be surprised, even to the point of uneasiness, by a phone call from a journalist seeking comments or insights. Offer this guidance to help them seize the opportunity.

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Why does a reporter’s call petrify us? 

It’s human nature to feel put on the spot when you get a call out of the blue from a reporter. After all, most of us aren’t used to speaking with journalists every day, especially on the fly, so it might feel unnatural, even disquieting. 

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