How PR pros can lead the conversation during COVID-19
With the right message, the industry is poised to offer more value to audiences and clients than ever.
2020 simply hasn’t been the year any of us expected. While no business has a ready-made playbook to address the COVID-19 pandemic and all its implications, from health and economics to the acceleration of digitizing entire industries, public relations firms are well-equipped to push through it because they are used to working on the fly.
The very nature of PR is to be adaptable and tailor client strategy to the 24-hour—or, these days, 60-second—news cycle. Nevertheless, even many PR firms today are just barely able to keep their heads above the proverbial parapet. As much as PR people dislike following hard-and-fast rules, there are some concrete steps companies can take to help steer their ships through these rough waters.
Keep calm—and keep it simple
The scramble is on. In all this confusion, the only path forward is to push out stories and keep clients satisfied.
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