How PR pros can navigate remote client relationships

As many PR agencies consider working with remote teams and clients, how can they ensure the work doesn’t suffer? Consider these insights.

Ragan Insider Premium Content
Ragan Insider Content

Unlimited PTO. Work from home. Flexible schedules.

These are the demands of a younger generation entering the workforce. A robust 81% of millennial job seekers said an option to work remotely would greatly increase their interest in specific employers, according to a survey by AfterCollege.

A work-from-anywhere model is popping up in every industry, especially in industries like marketing and public relations, where so much of the job can happen over digital channels. With a team of 15 millennials and Gen Z-ers and being a millennial myself, I know that the benefits of this model allow my team to thrive both personally and professionally.

However, this model also requires managing client relationships from afar.

Communication is more important than proximity

Clients won’t worry about your being remote if you deliver results, align on goals and understand their business needs. Clients value consistent, transparent and authentic communication more than having an agency onsite or down the street.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.