This article originally appeared on PR Daily in June of 2018.
With 175 million monthly active users, there’s no denying the popularity of Pinterest.
Not only does it have one of the most active followings among the big social media networks, it’s also unique in its purpose.
Rather than connecting with friends and family, Pinterest users are actively searching for communications from brands. They’re looking for ideas and products—everything from recipes to home decor to pet grooming tips to travel itineraries—and bookmarking them on their personal Pinterest boards.
This “pinning” behavior also gives content on the platform a much longer shelf life. The average life of a pin is seven months or more, compared to Twitter’sseven minutes.
So how do you use Pinterest for your PR efforts? Here six ways:
1. Share your story visually.
Pinterest, like Instagram, is a visual storytelling platform, and PR pros, at their core, are storytellers.