Get personal when making your pitches to reporters
Journalists say requests for coverage need to be specific to each publication.
Sending the same pitch to hundreds of reporters won’t help you get your story idea published.
You have to make your pitches personal to each reporter and publication.
That’s the message from media professionals in an Interactive Pitch Panel session, held in May at PR Daily’s Media Relations and Measurement Conference in New York City.
“Make sure you are catering your pitch to the right reporter,” Inside Edition Digital Senior Video Producer Leigh Scheps said. “Do research on what stories they take before bombarding their inboxes. If I know the person, I’m going to answer and respond to them because I feel they already know I’m going to be interested in it.”
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Tags: media pitches, PR, public relations, reporters
