How purpose comms shape employee experience

According to Gallup’s “Designing the Employee Experience to Improve Workplace Culture and Drive Performance” research, how an employee feels about their employer’s brand, purpose and culture is often shaped by individual moments that combine to form an employee experience. Together, these feelings directly impact employee development, engagement, performance and retention.

The study found that a third of global employees strongly agree that the mission and purpose of their organization determines whether they consider their job to be important. The organizations where employees strongly feel their jobs are important, Gallup shows, experience a reduction in absenteeism, have a reduction in safety incidents and see an improvement in quality.

These findings emphasize why an improved employee experience should be a priority for every organization. Ragan and Simpplr’s free webinar on Wednesday, Mar. 9, “The New Employee Experience Strategy in the Everywhere Workplace,” explores how one company did exactly that with the added challenge of a merger/acquisition.