How Shift Communication’s Rick Murray stays ahead of the curve

Some PR pros are apocalyptic in their assessment of the future for communications professionals, but this managing partner stays upbeat amid relentless change.

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It’s a common refrain in PR: We need to get better at analyzing the data and being strategic business advisors.

That’s the main takeaway from Rick Murray, managing partner at Shift Communications.

Murray balances his hectic workday with constant communication with his wife—and helpful reminders from his kids to put the phone away.

We asked him what his big concerns are for the future, and he offered a positive outlook on the PR industry. His message: Growth is attainable for those willing to work for it.

Here’s what he had to say in our conversation about the challenges and opportunities for the modern PR professional:

Between 5 and 5:30, no alarm needed.

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