How should you respond online to a tragic event?

With social media’s 24/7 news cycle, it can be hard for PR and marketing pros to post appropriate sentiments after disaster strikes. Follow these tips to avoid trouble.

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Orlando, Nice, Dallas are just a few tragic events that recently rocked our world. In these grave situations, what’s the correct social media etiquette? Do we post? If so, what do we post? Or is it better not to post at all in the wake of a tragic event?

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You may remember when social media guru Guy Kawasaki took some heat after the Boston Marathon bombings in 2013 for not shutting down his automated posts. People felt it showed his insensitivity, with many lambasting him (which, by the way, didn’t sit well with Kawasaki).

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