How SKDKnickerbocker’s Cecelia Prewett stays organized

The role of a PR pro requires relentless organization, and for this practitioner, that means using new tech but keeping it old school, too.

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Cecelia Prewett, managing director for SKDKnickerbocker, still believes in the power of the telephone.

However, she’s using it for much more than calling people. The smartphone for this PR pro has replaced the laptop for keeping up with emails and daily tasks. However, she still stays analog to keep organized.

She checks email—and then checks her handwritten to-do list.

We caught up with her for our latest in the “Day in the Life of PR pro” series, and here’s what she said about her standard workday and the future of the industry: 

At 6 a.m.; I always try for earlier but never make it.

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