How SKDKnickerbocker’s Cecelia Prewett stays organized

The role of a PR pro requires relentless organization, and for this practitioner, that means using new tech but keeping it old school, too.

Cecelia Prewett, managing director for SKDKnickerbocker, still believes in the power of the telephone.

However, she’s using it for much more than calling people. The smartphone for this PR pro has replaced the laptop for keeping up with emails and daily tasks. However, she still stays analog to keep organized.

She checks email—and then checks her handwritten to-do list.

We caught up with her for our latest in the “Day in the Life of PR pro” series, and here’s what she said about her standard workday and the future of the industry: 

  1. What time do you wake up?

At 6 a.m.; I always try for earlier but never make it.

  1. How many cups of coffee do you drink a day?

One to wake up and one to make sure I stay up.

  1. Who is the most important person at work you talk to during your day?

Whoever is in front of me at the moment.

  1. What’s one tool that you couldn’t live without?

My phone—you don’t even need a laptop anymore as you can do everything from your phone, if you have all the right apps and you’re organized.

  1. What’s the last thing you do before finishing your workday?

See if all the emails I have kept open all day are gone, check my handwritten to-do list and my calendar for the next day.

  1. What keeps you up at night?

I need eight hours of sleep, so hopefully nothing.

  1. What trend or change is the next big thing in communications and/or your industry? 

Two things: (1) more and more companies employing employee brand advocacy tactics, and (2) companies and organizations moving to project-based, specialty firm hires and less of a one-firm-fits-all model.

  1. Anything else you want to share?

Thanks, PR Daily, for keeping me up on the latest news and trends!


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