How Snapchat geofilters can lead to more engaging content

Want to increase your reach on social media? Target consumers based on their location. Here’s how the social media platform is making that option more accessible.

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Clients often ask marketing managers to reach customers organically and using word-of-mouth tactics.

Is that realistic? Or it is a fairytale expectation?

Data from Yext say Snapchat is becoming a fundamental part of how many marketers spread their messages. The platform’s geofilters are playing an increasingly important role.

From Yext’s recent white paper:

Snapchat users can be some of your client’s most powerful messengers. You can best leverage these propellants by ensuring they can engage with and capture your clients’ businesses in their Snaps while at your clients’ locations. As you begin crafting Geofilters for your clients’ Snapchat campaigns, remember first, that Snapchat content is raw and unedited, time is of the essence and its reach is exclusive.

According to Wicked Society, one Snapchat follower is now equal to 20 followers on its competitor platform, Instagram. To convert those followers into customers, data suggest targeting users based on their geographic location.

Here’s how to start:

Be creative and concise

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