How social media and PR work together in 2021
Here’s a look at the big takeaways of new data from Pew Research on U.S. consumers social media habits—and what it means for communications.
Pew Research Center recently released its latest data regarding news consumption on social media platforms.
The data revealed that fewer U.S. adults often or sometimes get news from social media in 2021 compared with 2020. Facebook still leads as a news source (but also saw the biggest decline). TikTok saw the largest increase in consumption. The report also revealed differences in how varying demographics use the different social media platforms.
Though the data wasn’t glowing like a preset filter, it provides industry professionals and organizations with the following important insights into the future of social media and PR:
1. Nearly half of U.S. adults still get their news from social media sites. Don’t let this data dip deter you. Social media remains a significant source of news for many.
Organizations should still actively share and promote prominent and relevant news stories and placements to their target audiences via social media. That being said, don’t be afraid to diversify strategies to capitalize on consumption and reach elsewhere to ensure the other half who don’t get news on social media is reached too.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
