How Sony made more than $1 million from its Twitter feed

Can you make money from Twitter? Sony wanted to find out. “Sony Europe’s PR team went to the [retail store] Sony Style group with a sales offer that it could share with its 1,600 Twitter followers: An offer to custom-build your own Sony Vaio laptop and get 10 percent knocked off from the final sale price,” reports Web site, The Big Money . “It was incredibly successful,” Nick Sharples, director of corporate communications for Sony Europe, told The Big Money . How successful? About…

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