How storytellers must adjust for B2C or B2B audiences

Is your audience primed for your message or do you have to put in extra work to get them on your side? Consider these differences between industry insiders and a broader consumer base.

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The intrinsic differences between consumers and businesses looking for a service requires communicators to modify their approach.

No matter what you’re writing, your first consideration should be your audience. Whether your audience is B2B (business-to-business) or B2C (business-to-consumer) will make a big difference in your tone and style.

When writing for a B2B audience, you’re targeting a group of like people who are typically within a specific industry. This means that all (or at least most) of the people in your audience will share some common knowledge on the subject you’re writing about.

On the other hand, when you write for a B2C audience, you’re casting a much wider net. Instead of speaking to a specific group of industry insiders, you’re writing for a large group of consumers, each of whom will have different levels of knowledge and experience on the subject you’re writing about.

Who is in your audience?

It’s important to familiarize yourself with the breadth of your audience, because that will help you establish the depth of your writing.

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