How Swerve PR’s Kimia Moslemi stays focused

This pro mixes new school and old school to keep track of a jam-packed day on the job, all while leaving time for her extracurriculars. Her advice: Remember that PR is about relationships.

Office desk table with computer, supplies, coffee cup and flower

Kimia Moslemi Headshot

What are the tools that are essential for your PR life? For Swerve PR’s Kimia Moslemi, one interesting item makes the list: A 35 mm camera.

She also makes time for mining the internet, DIY projects at home and plenty of communication with her team. To power through it all, she takes her coffee black.

Here’s how she makes the most of a full day on the job in our latest in the Day in the Life series:

  1. What time do you wake up?

I’m lucky to live close to the office, meaning I usually get up around 7:30 a.m. I like to listen to music and check my emails for anything urgent before heading out.

  1. How many cups of coffee do you drink a day?

Two to three black coffees. One or two in the morning and one around 2 p.m., because research has shown that this is a great time to boost your second wind (and I won’t argue with the research if it means more coffee for me).

  1. Who is the most important person at work you talk to during your day?

The great thing about working at a small- to mid-size agency is that we get to work with everyone, from our business development team on exciting opportunities, to our CEO, on a regular basis. Constant communication with our amazing team and clients is key to ensure that programs run smoothly and our team remains agile.

  1. What’s one tool that you couldn’t live without?

Is it predictable to say my phone? It keeps me connected to my calendar, music, emails, the drive, everything. My 35 mm film camera is a close second, as it’s been an extension of me since the first grade.

  1. What’s the last thing you do before finishing your workday?

Check my to-dos and calendar to make sure I have finished everything that I needed to get done for the day. I also prep my to-dos for the next day and check in with my team to see if they need support on anything before we all head out.

  1. What keeps you up at night?

I’m usually up late mining the internet for things that inspire me. This generally consists of browsing fashion, home décor, photography and DIY projects.

  1. What trend or change is the next big thing in communications and/or your industry?

We are seeing more and more that the brands that stand for something are the ones that become successful and memorable. They have a clear and impactful voice and focus on more than just straight product pushing. Consumers want to feel like they are supporting companies that reflect their values in a meaningful and relevant way, which can lead to lifelong fans and advocates.

  1. Anything else you want to share?

In PR, we’re in the business of building relationships, and gratitude and acknowledgement go a long way. Thank media contacts when they help you secure that killer piece of coverage you’ve been longing for for your client. Thank your team when they go out of their way to help with projects that may require some extra hours at night or on weekends. Thank your clients for the invaluable feedback that they provide on programs and projects. It will make people’s days a little brighter and help strengthen your relationships.


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