How Swerve PR’s Kimia Moslemi stays focused

This pro mixes new school and old school to keep track of a jam-packed day on the job, all while leaving time for her extracurriculars. Her advice: Remember that PR is about relationships.

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What are the tools that are essential for your PR life? For Swerve PR’s Kimia Moslemi, one interesting item makes the list: A 35 mm camera.

She also makes time for mining the internet, DIY projects at home and plenty of communication with her team. To power through it all, she takes her coffee black.

Here’s how she makes the most of a full day on the job in our latest in the Day in the Life series:

I’m lucky to live close to the office, meaning I usually get up around 7:30 a.m. I like to listen to music and check my emails for anything urgent before heading out.

Two to three black coffees. One or two in the morning and one around 2 p.m., because research has shown that this is a great time to boost your second wind (and I won’t argue with the research if it means more coffee for me).

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