How tech, marketing and Gen Z combine

This savvy generation has grown up with technology and mobile devices, so marketers must be careful when crafting messages aimed at them. Here are several things you should know. 

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Definitions vary, but Generation Z members were born between the mid-1990s and early 2000s. They are the first generation to not have known a world without Internet.

Mobile devices are not only ubiquitous to this generation, but they’ve always been “smart.” To them, flip phones are what corded phones are to millennials. They spend more than 17 hours interacting with tech each day.

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