How technology powers Gini Dietrich’s workday

The seasoned PR veteran and author says robots will change how PR pros do their jobs, and she already relies heavily on tech to improve her work both on and off the job.

Gini Dietrich, co-founder of Arment Dietrich and the author of “Spin Sucks,” relies on technology to get though her day.

At work, she uses Sanebox and Google Tools to help keep her organized. An avid cyclist, she uses Strava to manage her workouts and track her progress. As a PR pro, she is fully bought in to the data revolution.

We recently spoke with her for our “Day in the Life” series, and her prognostication for the industry is a little apocalyptic—but her advice rings true no matter how many tasks become automated in the years to come.

Here’s what she has to say about her typical day:

5:30 a.m.

Zero. I love the smell, hate the taste.

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