Marketing How the ALS Ice Bucket Challenge could change PR for nonprofits The ALS Association has raised $70 million since the viral challenge started. Other organizations are sure to look to replicate that success. By Kevin Allen@kevin_j_allenAug. 27, 2014 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.