How the PR industry of yesteryear compares with today

An infographic shows a side-by-side comparison of public relations skills and tools from a decade ago and today.

Ragan Insider Content

Ten years after the turn of the century “media empires were waning, and PR people were trying to figure out how to communicate with opinionated bloggers who operated under unknown deadlines. As it turns out, this was a boon to creative and ambitious PR people—if you were willing to exchange emails late at night, you could often get a lot more coverage than was possible just a few years earlier.”

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