A well-positioned sound bite can save your client from a PR nightmare.
Don’t believe me? Ask Rex Tillerson, our U.S. Secretary of State.
Pursued by reporters to confirm or deny that he called Trump a “moron,” Tillerson bobbed and weaved with no success. The questions kept coming. Then came his interview on CNN’s “State of the Union” with Jake Tapper.
When asked by Tapper if Tillerson felt “publicly castrated” by Trump, a suggestion made by GOP Sen. Bob Corker the previous week, Tillerson won the day with this showstopper:
“I checked. I’m fully intact.”
The quote became an instant hit on the Internet. Reporters stopped talking about “Moron-gate” and laughed instead at Tillerson’s good-natured comeback.