This article originally appeared on PR Daily in December of 2017. Winner of a Lifetime Achievement Webby and older than the internet itself, the GIF has truly stood the test of time.
Created in 1987 by Steve Wilhite, the GIF is an easy way to attach an 8-bit image with motion to an email message, web page or social media post. With their ease of use and low production costs, GIFs have become a powerful marketing tool.
How GIFs can up your content marketing game
GIFs are so prevalent today that many businesses, politicians and even film studios work with Giphy to create relevant GIFs for their brand. Posts that contain GIFs have been shown to increase engagement and conversion rates, so it’s no coincidence that marketers have begun to seek out organic content creators and GIFs to further engage their audience.
One key advantage of GIFs is that they typically—when rendered correctly—have a smaller file size than other types of images. This makes them easy to attach to messages and keeps them mobile-friendly.