How to address negative comments and reviews
Not every organization is free to refute bad reviews or public comments. Here are some deft workarounds for communicators in sensitive industries.
![Ragan Insider Content](https://s39940.pcdn.co/wp-content/themes/ragan-theme/img/insider_600x350_lockdown.jpg)
Communicators are adept in the art of responding to negative online reviews.
It’s a well-known super power; however, how do you respond to online reviews when you can’t really respond?
In some industries—health care, finance or legal services—privacy laws stipulate that a company can’t respond to online reviews because doing so would violate the reviewer’s privacy.
For example, a physician cannot respond to a patient’s online review because doing so would violate the patient’s privacy rights under the Health Insurance Portability and Accountability Act (HIPAA); providers are prohibited from publicly confirming that the reviewer is a patient.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
![Ragan Insider Logo](https://s39940.pcdn.co/wp-content/uploads/2018/05/ragan-insider-logo.jpg)