How to avoid the media relations summer slump
It’s hard to get earned media coverage this time of year. Here are some strategies to find your way out of the doldrums.
It’s that time of year again—the season all media relations professionals dread—summer.
It’s not that we’re snowbirds (at least, I’m not) it’s the fact that media relations always takes a hit on placements over the summer. It’s a time when it is next to impossible to get a hold of editors who may be on vacation, and reporters, not on vacation, are covering shifts and stories for those who are.
Just in my own experience and tracking, the summer months result in 36% less media wins, with July being the worst month for results overall.
After years of running a media relations department and a decade in agencies focusing on earned media, one thing is clear about summer: Just because reporters are on vacation, doesn’t mean a media relations professional’s results must suffer.
There are plenty of ways to combat this media relations summer slump:
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