How to become a PR technologist

Remember when IT hated marketing, and marketing thought IT was full of guys that said, ‘That can’t be done’? Those days are over; we need to know more.

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I love technology and what it can do to expand knowledge, relationships, and productivity. I have no patience for the haughty, “I have more important things to do with my life than to be on Facebook.” I mean, come on.

But I also love it because it enables me to do what I do from my home in Sandpoint, Idaho, working from my office.

As PR/marketing professionals, it is our responsibility to stay ahead of technology. For that matter, it is the responsibility of any professional regardless of industry.

Deirdre Breakenridge dedicates a chapter of her book “Social Media and Public Relations: Eight New Practices for the PR Professional” to this topic. The PR pro as a technology tester is one of the eight new practices we need to perform to transform our position at the decision-making table and to remain relevant in today’s marketplace.

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