Monitor the competition.
Using a program like HootSuite or TweetDeck, set up a stream to keep tabs on your competitors. This can also help you monitor their news coverage and see which journalists on Twitter are covering your industry. And if a direct competitor has built a following of people interested in their product or service, it wouldn’t hurt to follow a few of them.
Prepare your responses.
You don’t want to sound like a broken record, but you should keep some standard responses to common questions in your back pocket. Is any information about your company off limits when it comes to responding to your followers? How should you answer the person who just asked about getting a job with your company?
Track your links.