Most of us are in the communications industry because we like to write, tell stories, and make the communication process a little more enjoyable for everyone.
We’re not here because we like to do math.
But (surprise!) in today’s world of websites and data we have to calculate things such as return on investment (ROI) and track how much money we make or save for our companies and clients.
Thankfully, however, calculators are allowed. So are handy infographics like this one from Uberflip. It shares the three steps of determining content marketing’s ROI.
Let’s take a look at step one: Tracking the right metrics.